Patrick Kuay is an experienced sales and trade development professional with over five years at DKSH, currently serving as Manager - Sales Force Effectiveness. He has led channel trade development, modern trade sales, and customer account management, working with major brands like Suntory and Philip Morris International.
His expertise spans FMCG sales strategy, client relations, and performance optimization, with a strong focus on general trade, key accounts, and duty-free segments. Before DKSH, Patrick gained experience in business development and corporate leadership, serving as Personal Assistant to the Managing Director at Digistar Holdings and handling PR, corporate projects, and tenders.
He also worked in wholesale account management, retail sales, and F&B operations, including roles as Business Development Executive at Primer Kenrich and Restaurant Manager at SeaMonster KK. Patrick holds a Degree in Business Management, Marketing & Related Support Services from University Malaysia Sabah.